Legnano, Milan, Italy (October 13, 2009) - Sanoma Magazines has selected Tell's TIMONE System for planning and controlling all their magazines in integration with WoodWing Software's Enterprise publishing system in The Netherlands and Belgium, after a successful pilot at the Dutch magazine Libelle.
With almost 80 business-to-consumers magazines and about 180 web sites, Sanoma Uitgevers - the Dutch division of Sanoma Magazines - is the biggest multimedia publisher in The Netherlands. Sanoma Magazines Belgium, with its 25 titles, holds a top position in Belgium. Both companies are part of Sanoma Magazines, one of Europe's leading magazine publishing groups.
"Sanoma Magazines has chosen WoodWing and Tell as a standard tool for supporting editorial

processes in its   companies, starting with Sanoma Magazines Belgium and Sanoma Uitgevers in The Netherlands. One of the main reasons is that the solution matches our functional requirements very well, not only for editorial processes, but also for our specific international needs since we are operating in 13 countries," said Eduard Boezer, IT manager at Sanoma Magazines.
Libelle magazine was specifically chosen for the pilot project because of the complexity and large scale of the editorial department. The reasoning was quite straightforward - a complex case would be the best way for the system to prove its merits. However, it was not just a technical proof; the business case also had to be made clear. The contribution to Sanoma Uitgevers' multimedia strategy, the efficiency gain and return on investment makes the final decision easy. WoodWing's and Tell's Gold authorized solution partner PubliQare is in charge of the project.
"We're very pleased that Sanoma is going to take advantage of the benefits that TIMONE System is capable of offering and of the investments that Tell is steadily doing for making the solution increasingly attractive both as a stand-alone planning and controlling platform and as part of WoodWing's multi-channel publishing platform", said Luigi Barbaglia, President of Tell.
For The Netherlands and Belgium together, the project encompasses more than 100 magazine titles and about 700 users. The publishing solution consists of WoodWing's Enterprise 6 with Content Station as the editorial client application and Tell's TIMONE for page-planning and controlling. The Belgian titles will be rolled out over a period of 12 months, whereas the Dutch roll-out will span 24 months.
Looking even further ahead, Sanoma has a vision to work toward a single-source publishing platform for all publication channels. Also, the remaining countries of Sanoma Magazines Group may eventually be moved over to the Timone-Enterprise platform.
"We're really looking forward to the actual roll-out of the many great titles Sanoma produces," said Jeroen Goemans, General Manager of PubliQare. "For PubliQare, this project is certainly one of the most interesting - and challenging - ones so far. We also have plenty of ideas for the future, but first there is some work to be done."
About PubliQare

PubliQare is a leading system integrator in the market of cross-media publishing solutions in the Benelux. As a Gold authorized solution partner of Tell and WoodWing, PubliQare daily implements editorial solutions with many large and medium-size publishers. PubliQare is based in Veenendaal, The Netherlands, and has subsidiaries in London (Evolved Media Solutions (UK) Ltd.) and Lille, France (Alliga Media s.a.r.l.). For more information, please visit www.publiqare.nl.
About Tell
Tell is specialist in creating solutions for planning and controlling the production of publishing products and for managing advertising. Tell's standards are present worldwide and distributed through a network of over 40 system integrators. Tell is located in Legnano, Milan, Italy and has subsidiaries in London, UK and Lille, France. For more information www.tellnet.it
Press contact: Rossella Minini – 00393346787876 – rossella.minini@tellnet.it

About WoodWing

WoodWing creates the most progressive solutions available on the market for the production of print and online publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing markets the best tools for the best price. WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacific and Latin America. Customers are served through select partners. For more information, please visit www.woodwing.com.